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Double coding qualitative research6/11/2023 ![]() Bias, defined as the “inclination or prejudice for or against one person or group, especially in a way considered to be unfair,” can be extremely detrimental to scientific progress as it can lead to the distortion of reality and thereby affect the validity and reliability of research findings.Īs a result, qualitative research is often criticized for lacking transparency and scientific rigour. Often, this approach is widely used in the political science, education, and social work fields and may also be applied to market research, business, and journalism.Īlthough scientific or academic research needs to be handled objectively, the subjective nature of qualitative research may make it difficult for the researcher to be detached completely from the data, which in other words means that it is difficult to maintain objectivity and avoid bias. Some of the common approaches to conducting qualitative research include interviews, participant observation, and focus group discussions. Rather than determining ‘counts or measures’ as in quantitative research, qualitative research involves a description of things, related characteristics and meanings, and basic observations and interpretations. Qualitative research is an exploratory scientific method of observation to gather non-numerical data.
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